Friday, March 04, 2005

What's in a name - apart from a little bit of tradition?

Quite a lot, if you're the Leeds and Holbeck Building Society apparently. After a century and half of being named after the City of Leeds and Holbeck - a traditional, working class suburb where the Society was founded in 1845, Ian Ward, the Chief Executive, now wants to drop Holbeck and just have "Leeds" in the title - because he wants to identify the Society with the "vibrant" northern capital of business.

Personally, I'd rather have the tradition than the designer-suited glitz - and I hope the Society's members agree when it gets put to the vote at the end of March. Why not open an account with the Society and give Mr Ward a really vibrant answer?

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