National tabloid and TV advertising campaigns are a costly business and I can't but wonder who's going to pick up the tab for the Army Cadet Force's adult instructor campaign.
The timing is also interesting. Can't remember any UK cadet force (Sea Cadets, Air Training Corps, Army Cadet Force) advertising for instructors in this way before; could it have anything to do with recruitment concerns? Or does the MoD envisage a long term need for soldiers??
Advertising for volunteer youth workers is one thing but this campaign - at this time - raises concerns that the Army is trying to push military training for teenagers on the quiet.
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