Tuesday, June 06, 2006

Own Goal

I reproduce or recycle press releases as a rule, but this really got to me.

Actor Paul McGann Speaks Out In Support Of Banned Charity TV Ad

Paul McGann has today spoken out in support of charity World Vision as news broke of the British Advertising Clearance Centre’s (BACC) ban on the airing of their new TV advert. Paul McGann supplied the voice-over for the ad which shows a child in Malawi making a football from plastic bags and string. The BACC banned the ad on the basis that it was ‘unfair to football’ as it mentioned the £49 million it cost to sponsor the England football team alongside the 60p a day it costs to sponsor Masidi - the boy in the film.

Paul McGann said, “Does one laugh or cry? An advert describing how 60p a day might help a child in a developing country is pulled in order to spare the image of corporate sponsorship in a couple of rich ones. You couldn’t make it up.”

The ad, which can be viewed on World Vision’s website www.sponsor.org, was filmed by the young boy who stars in it. Communities were given broadcast-quality cameras and Masidi chose to film his favourite past time – football. In Malawi, however, footballs are hard to come by, so Masidi makes his from maize, plastic bags and string before joining his friends for a skilled kick-about – in bare feet. A thirty second ad compares the three years it took to develop the World Cup ball with the ten minutes it takes Masidi to make his match ball. The advert was created by London agency FCBi.

More than 100,000 children living in poverty in the developing world are sponsored with World Vision in the UK for just 60p per day. More about the benefits of child sponsorship can be found at www.sponsor.org.

For further information contact

Beverley Tricker

Tricker PR

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