Bigging up those 'traditional values' - selling fee-paying schools

The local fee-paying grammar must be feeling the pinch - they've taken to sending out leaflets, advertising the 'benefits' of sending children to a school first established in 1648 that 'upholds traditional values'. What the marketing hype doesn't say is that for most of the last century the school was LEA controlled - only reverting to independent, fee-paying status after reorganisation in 1974 (a craftily worded clause in the charter allowed to leave the LEA free of charge). Exploiting loopholes - traditional enough, I suppose. As is putting fear into middle class and aspiring middle class families that their child will do better in smaller classes, where, as the blurb has it 'pupils flourish academically in a happy and stimulating environment'. Also equips them with the sharp elbows the middle class need to stay ahead - mean, lean and ready to fight for whatever the Daily Mail tells them is important...